文创 | 月饼遇见蜡染 合安顺与绮云馆合作文创案例

蜡染

以蜡为墨,绘画防染,染色后脱蜡现花,这样的手工制作都称之为蜡染。


背景

帛巴瑞蜡染博物馆收藏有400余件中国少数民族蜡染服饰以及部分现代蜡染作品。博物馆的藏品大多数都是藏在箱底,并没有展示到观众面前。蜡染的常规应用也都是服饰以及装饰画上,如何让这些附有很多美好寓意的传统蜡染纹样应用到现代生活中的方方面面中来,让这些蜡染纹样进入千家万户,这一直是一个难题。

契机

正好,临近我们的传统中秋节日,六合合安顺按照往年需要做安顺的传统月饼。于是合安顺的小伙伴们就与绮云馆的小伙伴在谷氏旧居碰撞出了火花,决定从帛巴瑞蜡染博物馆中选择安顺小花苗的蜡染藏品上的纹样来做一款有历史、有温度的安顺文创产品。

合安顺的小伙伴们从绮云馆蜡染博物馆400余件藏品中选择了编号为20200107AS000123的一款小花苗腰带。它是这样子的。

 

这件藏品全长165厘米,宽6厘米,中间部分为鱼花蝶纹蜡染配以点圆几何纹装饰,飘带的两端为八角花纹十字绣配上黑白色流苏。

合安顺小伙伴们对里面的鱼花蜡染纹样进行提取,打破后重组,最后是这样:

 

寓意

六合时尚,致力于商业与文化艺术的完美结合,不断创造社会价值,承担社会责任;

二零二零中秋,六合“食必求真”、精心选材,严选优质原料为顾客健康助力。我们摒弃塑封污染,除却过度包装,期待通过环保可更新的中秋月饼手信包装,带领环境友好、可持续的绿色消费新风尚 

六合中秋麻饼礼盒设计以可持续发展和生产为核心,力图在出品环节中“降耗、提质”,在保证包装质感的前提下,减少资源消耗及环境污染,并且在此基础上搭载了富有美好意象的安顺传统民俗蜡染纹样,让兼具【花好月圆、幸福美满】文化内涵与【健康、可持续】理念的六合·中秋手信为您与亲友的中秋团圆之味再添一分满满心意。 

市场

最后,这份有蜡染纹样的安顺月饼大卖,短短1个月的时间就销售了3000多份。

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